Marketing Day-to-Day · Freelance & Interim
Classic marketing, consistently delivered digitally – as a freelancer or on an interim basis, with clear responsibilities in the day-to-day.
Starting point
What this is about
Many small and mid-sized companies do not need another strategy paper, but someone who reliably runs marketing. Keeping the website up to date, feeding social media, running campaigns, winning new customers, steering deadlines and approvals – everything that gets stuck in the day-to-day when there is no dedicated marketing role in the company.
I take on these tasks as a freelancer or on an interim basis: with the same systematic approach as an in-house marketing role, but without adding a headcount. Classic marketing disciplines – website, print, campaigns, customer acquisition – are consistently thought through digitally: a visible website, clean editorial and content planning, measurable campaigns and a maintained sales CRM. Where graphic design, copywriting or specialist knowledge are needed, I bring in vetted people from my close circle of experienced specialists – without any additional steering effort for you.
The result is reliable marketing in the day-to-day: professional, calm, immediately actionable – and clearly prioritized on what actually brings in new customers.
Content
What we specifically work on
The scope is defined in the initial conversation — not every element is meaningful in every project.
- Website – audit, optimization, build. Reviewing and step by step improving structure, content and visibility of an existing website – or setting up a new website as a clear foundation, including copy, imagery and local findability.
- Social media – strategy and content. Channel strategy, editorial planning, content creation and ongoing support for LinkedIn, Instagram & Co. – focused, on message, and without campaign noise.
- Advertising campaigns & customer acquisition. Campaigns for new customers – online (Google, LinkedIn, Meta) and offline. Aligning goals, audiences, messages and budgets, steering execution, measuring and sharpening results.
- Print & classic communications. Flyers, brochures, sales materials, ads and trade fair presences – consistent in the brand, with a clear value proposition and the right format for your audience.
- Content & copywriting. Clear copy for website, newsletter, social media and customer communications – in your tone of voice, with a clear value proposition and precisely tailored to your target audiences.
- Visibility – online and local. Fundamentals of findability: Google Business Profile, reviews, local visibility, basic search engine optimization, regional reach.
- Marketing in the day-to-day. A reliable point of contact for ongoing marketing tasks: editorial plan, approvals, agency steering, deadlines, newsletter, campaign operations – with a firm cadence.
Questions we answer
- Where do we lose time in marketing every day – and what could reliably run externally?
- Which channels actually bring new customers – and which only tie up attention?
- How do we make sure website, social media and print speak with one message?
- How do we measure whether our campaigns really drive inquiries and revenue?
Result
What you end up with
Reliable day-to-day marketing
A firm point of contact for ongoing marketing tasks – without adding an internal role.
Visibility that works
Website, social media and print speak the same language and steer attention to your offer and value.
New customers
Campaigns and initiatives with clear goals, clean steering and measurable results – instead of activism.