Strategy with an execution mindset
Positioning, Value Proposition, Pricing, Go-to-Market and product roadmap are developed so they actually work in day-to-day sales and product development.
Commercial Growth · MedTech & Healthcare
Commercial Growth.
From Strategy to Execution.
Strategic and operational support for companies in growth, transformation and commercialization — from Go-to-Market and marketing through product management to Interim Management / Freelancer. Delivered directly by me or with personally vetted experts from my network.
MedTech•Healthcare•Dental Technology•Diagnostics•Digital Health•AI in Health•B2B Technology
Positioning
Not an agency. An entrepreneurial sparring and execution partner.
Many companies have strong products and good ideas — but no reliable path to market. Azelion closes exactly that gap: I develop the commercial strategy and put it into practice together with your team.
You work directly with me — on an interim or freelance basis. Whenever additional or different expertise is needed, I bring in matching specialists from my personal network — people I have already delivered projects with successfully.
Experience in regulated markets
More than 14 years in MedTech, Healthcare, Diagnostics and Digital Health — long decision cycles, clinical evidence, payers and complex stakeholders are my daily business.
Ready from day one
No ramp-up curve, no junior teams. Senior expertise from international corporate and mid-market roles that takes ownership from the first day.
Commercial Growth. From Strategy to Execution.
Services
Six fields, one goal: profitable growth
Bookable individually or as a connected program — depending on where your company stands today.
Commercial Growth & Go-to-Market
Positioning, Value Proposition, Pricing, market access and sales model — the commercial foundation for growth and new markets.
Learn more
Marketing Day-to-Day · Freelance & Interim
Website, social media, campaigns, content, print and customer acquisition — classic marketing, consistently digital, delivered as a reliable day-to-day service.
Learn more
Interim Management & Expert Network
Seasoned commercial, marketing and product leadership on a temporary basis — complemented by vetted experts from my personal network.
Learn more
Brand, Marketing & Visibility
Visibility that builds trust: brand identity, website, content, lead generation and the alignment of marketing and sales — KPI-driven.
Learn more
Process Optimization & Marketing Organization
Analysis and realignment of marketing and product management processes — including organizational structure, roles, governance and collaboration with sales, R&D and executive management.
Learn more
Innovation & Product Management
Steering of product development and innovation projects, portfolio optimization across the full lifecycle, business cases and launch planning.
Learn moreTypical starting points
Does your situation look familiar?
Azelion usually comes in when there is a concrete commercial or product-side task on the table — and the internal resources or experience to handle it aren't fully available.
Product ready, market unclear
An innovation has been developed, but there is no robust plan for commercialization, launch and scaling.
Portfolio unclear
Products, variants and roadmap have grown organically. A strategic assessment is missing on what to prioritize, evolve or retire.
Positioning blurred
The benefit can be explained, but it isn't sharply articulated. Value Proposition and Pricing need to be sharpened.
Marketing and sales working side by side
Leads are generated but not converted. Processes, responsibilities and messages aren't aligned.
Growth or new markets
A new segment, country or customer group is to be opened up — in a structured way, not by trial and error.
Leadership gap to bridge
A marketing, product or commercial lead role is vacant or has yet to be filled and needs to be bridged.
Approach
Clear start, visible results
No months-long analysis project. We start focused and work in verifiable steps.
Understand & frame
Initial conversation, review of the starting point, conversations with your team and a look at market, competition and figures. Result: a shared picture of the task.
Decide & plan
Positioning, priorities and a roadmap with clear actions, owners and metrics — compact and decision-ready.
Execute & embed
Hands-on support in execution, together with your team. The goal is always that knowledge and processes remain inside the company.
About Azelion
Anna Hermann — strategy that has to prove itself in the market
Azelion is not an anonymous consultancy. You work directly with an experienced commercial and marketing leader who has personally owned growth and transformation projects in MedTech, Healthcare and Digital Health for over 14 years — in international corporate and mid-market roles.
Positions such as Head of Marketing at Mediq Germany, Global Head of Marketing at Zimmer MedizinSysteme GmbH, Senior Manager Marketing at ulrich medical and International Product & Brand Manager at the HARTMANN GROUP have one thing in common: commercial accountability in complex, regulated environments.
Expert network
When different expertise is needed
For specialized tasks I bring in experts I know personally and have already worked with successfully — no database, no blind matching.
- Personally vetted. Only people whose work I know from joint projects.
- Fit to the task. Regulatory, Market Access, Digital, sales, product management or interim roles.
- One point of contact. You keep me as the person accountable for quality and outcomes.
Partnerships
An extended portfolio through specialized partners
For work that goes beyond classic commercial and product tasks, I collaborate with curated partners — currently with a software provider for value creation in product development and industrialization. Together, this creates an end-to-end solution for clients.
More on my partnerships
Let's talk about your growth challenge.
A 30-minute initial conversation is enough to assess whether and how Azelion can support you — free of charge and with no obligation.