Innovation & Product Management
From idea to marketed product: steering development and innovation projects, portfolio optimization across the full lifecycle and the commercial translation of technology into customer value.
Starting point
What this is about
Product development in regulated industries such as medical technology, dental technology, diagnostics or pharma follows its own rules: long development processes, high requirements on evidence and documentation, many contributing functions — and, at the end, the question of whether the product actually works in the market.
I take on the steering and support of product development and innovation projects in close collaboration with R&D, production, sales and marketing. Market, customer and sales requirements are translated into concrete product initiatives early on — grounded in a robust business-case logic.
The basis is direct experience in international product and portfolio management, including as International Product & Brand Manager in Operating Room Management at the HARTMANN GROUP, in the international marketing of radiology products at ulrich medical, and in strategic portfolio work at Mediq.
Content
What we specifically work on
The scope is defined in the initial conversation — not every element is meaningful in every project.
- Steering of development and innovation projects. Ownership of time, scope and outcome for complex initiatives — from idea to market launch.
- Portfolio & product lifecycle. Further development and optimization of existing products, prioritization of variants, a clear roadmap.
- Voice of Customer & market requirements. Translation of market, customer and sales requirements into concrete product initiatives.
- Business cases & economic feasibility. Business cases, economic assessments, product costings and make-or-buy analyses as decision papers for executive management.
- Strategic Pricing. Analysis of existing prices, cost structures, margins and competitive benchmarks. Build-up of a transparent, market- and value-based price structure across all product areas.
- Project management & milestones. Milestone control, tracking, prioritization and reporting to executive management. PRINCE2®-certified.
- Cross-functional coordination. Tight alignment of R&D, production, Regulatory, sales and marketing — stakeholder management at every level.
- Launch & product changes. Support of product launches as well as product changes, including communication to internal and external audiences.
- Market, competitive and technology trends. Systematic observation and assessment so that investment decisions rest on facts.
- Process optimization. Identifying and implementing improvement opportunities in product management and development processes.
Questions we answer
- Which products in the portfolio deserve further investment — and which don't?
- Are our development projects in sync with the commercial priorities?
- Will the planned launch really deliver revenue, or just activity?
- How do we make sure market and customer requirements feed into development early?
Result
What you end up with
Prioritized portfolio
A clear view of products, variants and development initiatives — with a business case and roadmap per initiative.
A robust project plan
Milestones, owners and a reporting rhythm for ongoing development and innovation projects.
An organization able to act
Improved collaboration across R&D, production, sales and marketing — documented and anchored in day-to-day work.
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